>”Here’s how blurbs work, in general. An author writes a book. If the author is very lucky, a publisher gives them a deal for that book. The publisher’s marketing team then draws up a plan for how best to get readers, bookshops, and book reviewers interested in the book. That plan will include getting other authors to say that they think the book is good: a blurb. The author, the editors, and the marketing team will send versions of the book, in digital and physical “proof” formats, out to authors with some name recognition that they think might read the book ahead of its publication and offer their positive feedback, so that when the book is released into the world at large, it will do so with those quotes on its cover.”
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>”Here’s how blurbs work, in general. An author writes a book. If the author is very lucky, a publisher gives them a deal for that book. The publisher’s marketing team then draws up a plan for how best to get readers, bookshops, and book reviewers interested in the book. That plan will include getting other authors to say that they think the book is good: a blurb. The author, the editors, and the marketing team will send versions of the book, in digital and physical “proof” formats, out to authors with some name recognition that they think might read the book ahead of its publication and offer their positive feedback, so that when the book is released into the world at large, it will do so with those quotes on its cover.”