Hello everyone,
I’m currently working on my thesis and I’m looking for research books to help with my topic. My research question is: "How can the \name of the museum (Photography)*, a French cultural and associative institution, become a strong brand to improve its performance without compromising its values?"*
I’m particularly interested in case studies, cultural marketing theories, or research on brand management in the cultural sector. I would prefer recommendations of books (or just references if you know the subject) in French, but I’m open to relevant works in English as well.
Any suggestions would be greatly appreciated!
Thank you in advance!
by No-Support-9773o