The Japanese Gacha game Fate/Grand Order has led to unpredicted rise in sales of Dante’s Divine Comedy.

Here's what someone wrote about it:

For context:

Small Game Event in March introducing a new playable character: Dante Alighieri, author (and protagonist) of the Divine Comedy

Main Story Update in June with the Divine Comedy's nine circles of hell as the new setting / Dante featuring once again as a prominent ally.

So any players who want to actually understand all the references being thrown at them between these two in-game updates, had no choice but to grab a copy of the Divine Comedy and read it."

I just think it's so cool that a game is leading people to read classic literature.

Edit: typo, title should say "unprecedented".