From the article:
The U.S. publishing industry flourished in the 40 or so years following World War II, both economically and creatively. Serious writers were also blockbuster sellers, and even their agents became celebrities. But beginning in the mid-1960s, the major trade houses that published these writers were acquired by larger, diversified companies—at first, industrial conglomerates like Gulf+Western, and later, media corporations like Disney, News Corp, and Paramount. Books, literary ones especially, are only a minor and unimportant portion of these companies’ “content,” to use a term this era has dumped on us, and they don’t even make much money.
This isn’t really the story that Gerald Howard tells in his The Insider: Malcolm Cowley and the Triumph of American Literature, a biography of the memoirist, critic, editor, teacher, and general “middleman of letters” who orbited the nucleus of American writing for almost 60 years. But at the same time, it is. Despite the fact that less than a third of The Insider concerns that golden age, the “triumph of American literature” that Howard exalts in his book’s subtitle is just that: the period when the publishing industry’s fortunes and the prestige and international reputation of American writing thrived in tandem. The story of Cowley’s career is a story not just of the convergence of generational literary talent but of a country refining the image it would present to the rest of the world.
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by thenewrepublic