ok so i picked this up because someone kept mentioning it in a context that had nothing to do with business and i got curious
first 50 pages i was like okay this is clearly written for 45 year old CEOs and not for me at all. but then something clicked and i couldn't put it down which was not the plan for my tuesday night
the whole "hedgehog concept" thing genuinely broke my brain a little. like the idea that you need to find the one thing you can be best at, that you're passionate about, AND that makes money — and most people are just missing one of the three their whole life. i kept mentally applying it to everything around me and now i can't stop
the part about "first who, then what" also hit different than expected. the idea that great companies figure out the right people before they figure out the direction. i don't run a company but i kept thinking about it in terms of like. any project. any creative thing.
it's not a perfect book. some of the research feels very "2001 corporate america" and a few of the example companies have since completely collapsed which is a little awkward
but honestly? worth reading even if you're not in business. it made me think about how i approach my own stuff in ways i didn't expect
has anyone else read it and felt like it was weirdly personal even though it's technically about corporations
honestly i have a feeling i'll re-read this in like 5-10 years and understand it on a completely different level. some books just hit differently depending on where you are in life and i feel like this is one of them
also if anyone has recommendations in this genre that are a little more approachable for a 20 year old who is still figuring things out — please drop them below i'm genuinely looking
by nakytheboss