Novels that take advantage of the medium, but in a compelling way, not in a gimmicky way

I guess that last bit is down to personal opinion. I often see posts on twitter where they show a page from a book they’re reading and there’s so much messed up with the page. Text is formatted in a way to leave empty patterns, boxes of text offset with the rest of the page, changes in font or text size. Repeating phrases feels like the most basic example, and one i would consider gimmicky, tho if compelling enough could exact the desired reaction. I'm open to any and every genre. I was just really interested in naturally coming across such a book and being surprised instead of actively looking for one